What are Professional Midwifery Advocates (PMA)?

As a Professional Midwifery Advocate (PMA) team we believe that women and their families deserve the best possible care that maternity services can offer. By listening to women and supporting the choices that they make, we aim to ensure that the maternity care we provide is responsive and caters to their needs.

In order to achieve this, we help midwives by supporting their practice and professional development. A- EQUIP is a new model of clinical supervision that aims to facilitate a continuous improvement process that values midwives, builds their personal and professional resilience and contributes to the provision of high quality maternity care.

A-EQUIP is a part of the ‘National Maternity Review – Better Births’ (2016), the ‘NHS Five Year Forward View’ (NHSE 2014) and ‘Leading Change, Adding Value – a framework for nursing, midwifery and care staff’ (2016).


The purpose of our Professional Midwifery Advocate (PMA) team is to protect women and babies by actively supporting a safe standard of midwifery practice and preventing/remediating poor practice.

A PMA can offer guidance and support to women about any aspect midwifery care.

This includes:

  • Meeting with you to discuss your care options (for example, whether you would prefer to have your baby at home, in a birthing centre or in a hospital but are being recommended something different)
  • providing advice about the various options for care available to you and any support you may need during your pregnancy and birth
  • monitoring the ability and behaviour of your midwife to ensure that she meets the standards set by the Nursing and Midwifery Council (NMC)
  • listening to any concerns you may have about the level of care you have received from your midwife (for example, you may have concerns about your birthing experience) and then discussing these concerns with the midwife if appropriate.

If you would like advice regarding your care, there is a PMA on call 24 hours, 7 days a week. Please contact the main hospital switchboard (01483 571122) and they will put you through to the PMA on call

Who are the Royal Surrey Maternity PMA’s?

Kate Conway

Amy Stubbs

Louise Davies

Jacqui Tingle

Tanya Ashton

Clare Cardu

Claire Worthington

Lynne Argile

Sharon Bunford

©2019 Royal Surrey County Hospital

Log in with your credentials

Forgot your details?